Saturday, 5 November 2016

Norway's Royals join Instagram

Mette-Marit led the way for Norway's royals to join Instagram
(photo Det Norske Kongehus Instagram)

Crown Princess Mette-Marit has been on Instagram for a while and now the rest of Norway's Royal Family has joined her as the ruling house opens up its own account on the social media site. The new royal Instagram fest, @detnorskekongehus, was announced on November 4th but the family has been busy because visitors will find dozens of images there already with the promise of plenty more to come.

A photo posted by Det Norske Kongehus (@detnorskekongehus) on

The Norwegian Royal Family says that it's going to use the account to share images from engagements and visits as well as of the people they meet on their travels.

We're also promised behind the scenes snaps from life at the Royal Palace as the account develops and grows. 

A video posted by Det Norske Kongehus (@detnorskekongehus) on

In less than 24 hours, it's picked up almost 2,000 followers - a long way off the most popular royal Instagram account, Kensington Palace's profile, which has 1.7 million followers and regularly sees likes on photos hitting 50,000.

This new account means that the royal houses of Belgium, Norway, Sweden, Denmark and the UK are all on Instagram while Crown Princess Mette-Marit and Queen Rania have their own personal accounts. At a time when image is fundamental to the perception of royalty, it's no wonder that the social media site that's all about photos is proving so popular.

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