Kate in an Instagram

This is the week that three of the most famous royals in the world went high tech. January 2015 saw Kensington Palace launch a new social media presence that will focus on the Duke and Duchess of Cambridge and Prince Harry. There's a Twitter, Instagram and Storify and all three have been very popular.  But so far the Kensington Palace Instagram account has been all about Kate.

The Duchess of Cambridge at Barlby Primary School in London featured heavily on the brand new Kensington Palace Instagram account

(photo via @kensingtonroyal Instagram)

Of the thirteen picture posted so far, six came from her visit to Barlby Primary School in London on January 15th and five from her engagement at the Fostering Network in the city the following day. The remaining photos are from Prince Harry's reception for Coach Core at St James' Palace although one of those is an image of the palace itself.

Prince Harry stands on tiptoes but still fails to measure up to retired NBA player Dikembe Mutombo who stands 7ft 2 inches tall at the #Coachcore graduation ceremony today. The NBA are supporting the #Royal

Kuva, jonka Kensington Palace (@kensingtonroyal) julkaisi Tammi 14, 2015 at 5:45 PST

The account has already picked up 138,000 followers - 12,000 more than the Twitter account (@KensingtonRoyal) launched at the same time. There's a Storify blog as well bringing the three young royals well and truly into the social media age.

She's here! The Duchess of Cambridge meets Fostering Network staff before going into a private meeting where she will learn more about fostering around the UK.

A photo posted by Kensington Palace (@kensingtonroyal) on Jan 16, 2015 at 3:11am PST

And that modern media age is all about the photos. What's the phrase we associate with Kate? Most photographed woman in the world. One image of the duchess can keep media going for days and many of the features on Kate involve picture galleries. One thing that will always get a second look is a new look from the duchess.

The Duchess of Cambridge officially opened the Clore Art Room today.

A photo posted by Kensington Palace (@kensingtonroyal) on Jan 15, 2015 at 6:59am PST

So it makes sense that just about everything on the Instagram account is all about Kate. These new channels are a new way of bringing the very traditional role of the Royal Family to a new audience. Kate's appeal just widened considerably - in an Instagram.