Wednesday, 1 January 2014

King Juan Carlos says 'Hola' to 2014

Prize for biggest surprise of the year, 2014, goes to King Juan Carlos of Spain who has pulled a great one as the old year comes to an end by becoming a cover boy for Hola magazine.  As the publication marks its 70th anniversary, the king has granted a special interview and photo shoot and now graces the front of the magazine in a rather snazzy checked jacket and looking better than he has done for several years.  'The most influential person in the magazine's existence' is the headline as a serious looking Juan Carlos stares back before readers are invited inside for exclusive photos and chat.  It's another move from this media maestro that has left his rivals reeling and everyone else just ever so slightly surprised.

The cover boy of 2013 - King Juan Carlos on the front of Hola magazine in December 2013

It could well mark the beginning of a media campaign to repair the royal family's image and after a coupleof turbulent years, it needs repairing.  The decision of the king to speak to the magazine has drawn criticisms, some praise but mostly surprise.  And it could be a sign of a surprising year to come for Spain's royal family.

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