Monday, 25 May 2015

What the Royals shared

With more people turning to social media for their news the information and images shared there take on a new power. So looking at what the Royal Houses of Europe put on their official accounts gives an insight into what they feel everyone needs to know about them. This week we've had loads of photos, some unusual images and plenty of looking back to make sense of the future. Here's how the Royals tweeted their week.

Unusual images

Finding a photo that grabs attention on social media is one step towards getting people to your accounts and this week the Swedish Royal Family did that with a striking image of the heir to the throne. Crown Princess Victoria took part in a military weekend and a photo was shared on the brand new Swedish Royal Family Instagram feed.


Prince William has been out and about all week doing his first public engagements since the birth of his daughter, Princess Charlotte. And one photo got plenty of attention as Wills posed with the England Women's Football team on a visit to the FA. The image was a big hit on the Kensington Palace Instagram account.





There's nothing that unusual about seeing the Crown Prince of Norway enjoying a bit of hiking, camping and outdoor living but we don't often get to see him looking slightly ridiculous trying to blow up a balloon. This week, thanks to a tweet that was re-shared on the official Twitter account for him and his wife, we did.




Looking back to the future


The British Monarchy Twitter feed is great at sharing archive clips putting the royal story into context and this week followers got to see black and white footage from a garden party in 1947 on the day the Queen and Duke of Edinburgh were hosting tea and cakes for the second time in 2015.


The Norwegian Royal Family took part in the annual national celebrations on May 17th and in the run up shared images of past years, including the Children's Parade, on their Facebook page to show how the event has developed.



And we got some great photos of Grand Prix past on the official Facebook page of Prince Albert and Princess Charlene as the Monaco royals prepared to meet and greet at the 73rd running of the race.




Getting arty

Royalty have been known as patrons of the arts for centuries and even in the Twitter age, some things don't change. We saw plenty of regal cultural mixes on social media this week.  The Queen unveiled a new sculpture by Paul Cummins who was responsible for the hugely popular poppies at the Tower of London. Photos of the royal visit to his new work at the Chelsea Flower Show were tweeted by British Monarchy.

It's always interesting to see how two versions of the same event can differ and in the week we got the chance when Queen Maxima and Queen Mathilde opened a new art exhibition in The Hague. Both Royal Households tweeted the event. The Dutch royals kept it simple with a single photo share on their Twitter feed.
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While their Belgian neighbours gave us rolling coverage with six photos on two different tweets.


And a more modern art form, magazines, was celebrated by King Felipe and Queen Letizia at an event at the Zarzuela Palace and shared it on an even more modern medium, Twitter.

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