Kate reveals George's favourite book

The Duchess of Cambridge went shopping with an audience today but her big buy was for someone else. As Kate became the first customer of a new charity shop in Norfolk her star purchase was a book for her son. And she revealed that Prince George's favourite read right now is Fireman Sam.

The Duchess of Cambridge in Holt, Norfolk today where she shared George's favourite book choices

(photo @KensingtonRoyal Twitter)

The secret was shared as Kate opened a shop run by the East Anglia Children's Hospice of which she is patron. The Duchess did the ribbon cutting honours at the store in Holt, Norfolk after having a good old rummage through its offerings.

And the Holt shop is now officially open! #HRH #EACHholt pic.twitter.com/uWIDuKfVAw

— EACH (@EACH_hospices) March 18, 2016

As she's been praised in the past for her royal recycling, it was no surprise to see Kate head for the clothes section. And given the rapturous reception for the John Boyd hat she wore to the Commonwealth service at Westminster Abbey on Monday, it was even less of a shock to see her trying on a blue trilby as she browsed what the shop had to offer.

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Kate kind of had to recycle for this appearance and she wore the blue M Missoni coat that has had more than its fair share of outings over the past five years. It's not my favourite of her clothes but then this wasn't a big style statement engagement and it all looked rather smart if a little safe.

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The charity shop in question will help raise funds for EACH - with this latest opening it now has 21 stores in England. Kate has had a long association with the charity which provides support for children with life limiting illnesses and their families. She was shown round the shop by 11 year old Rebekah Hughes and went on to help sort clothes in the backroom as well as meeting some of the volunteers helping the organisation.

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Despite confessing that her favourite thing in the shop was a penguin brooch, Kate's buys were for her children with George getting his Fireman Sam book and Charlotte getting a Beatrix Potter figurine. It's been an up and down week for Kate with a high profile appearance in London at the start and then a lot of criticism mid week for not attending the St Patrick's Day Parade on March 17th where she has previously given out shamrocks. But she looked happy to be ending her week with a visit to Holt where she got to support one of her favourite charities.

The Duchess does business as she makes sure she takes home a present for each of her two children after opening a charity shop in Holt, Norfolk this morning (photo @KensingtonRoyal Twitter)

And the first cash into the till came from the Duchess of Cambridge who handed over £10 for the book and Beatrix Potter figurine for Princess Charlotte. Earlier this week, Kate revealed her daughter is keeping her son on his toes and that the little Cambridge princess is getting bigger by the day.